How to Integrate Marketing Cloud Account Engagement with Advertising Audiences
Unlocking Automated Lead Flow, Smarter Targeting & Greater Campaign ROI Integrating Marketing Cloud Account Engagement (MCAE) with Advertising Audiences is a strategic move for marketers looking to drive better alignment between their CRM data and digital ad campaigns. This integration lets you automate how leads flow into your system, personalize your targeting, and scale efficiently […]
Reducing Costs – When It Pays to Outsource Marketing Automation
The choice of whether or not to outsource is common in business, and when it comes to marketing automation, the question often applies. Is it more advantageous to develop in-house competencies, or is it best to team up with an agency that specializes in the technology? The objective of this post is to share some […]
Boost Engagement & ROI with Marketing Cloud
In today’s fast-paced digital landscape, businesses are constantly seeking ways to connect with their customers on a deeper, more personalized level. Over the years, countless companies have struggled with fragmented data, inconsistent messaging, and the overwhelming complexity of managing multiple marketing channels. Enter the marketing cloud—a revolutionary solution that not only streamlines your marketing efforts […]
Marketing Cloud vs Marketing Cloud Engagement
Rebranding campaigns help companies evolve their products, demonstrating innovation and improvement over time. However, these changes can be abrupt for users who rely on these platforms for mission-critical operations. With the Salesforce Marketing Cloud rebrand now in effect, MarketWatch is here to assist businesses in navigating these changes. Our team has extensively analyzed the updates […]
Salesforce Implementation: A Complete Guide
Salesforce is a powerful Customer Relationship Management (CRM) tool that enables companies to connect with their clients through cloud-based software. With Salesforce, businesses gain a complete overview of operations, finance, sales, marketing, and more. Salesforce offers a range of products tailored to different business needs, including Sales Cloud, Revenue Cloud, Service Cloud, Marketing Cloud, and […]
Salesforce Marketing Cloud vs HubSpot: A Comprehensive Comparison
When it comes to marketing automation tools, Salesforce and HubSpot dominate the market with their respective flagship products: Salesforce Marketing Cloud and HubSpot Marketing Hub. While both platforms are designed to help businesses streamline their marketing efforts, they cater to different audiences and excel in distinct areas. In this comparison, we’ll explore their features, capabilities, […]
The Role of Marketing Automation in Modern Business
Automation has become a transformative force across industries, and marketing is no exception. As organizations strive to improve efficiency and streamline processes, marketing automation software has emerged as a critical tool. According to the HubSpot 2023 State of Marketing Report, the average marketer spends six hours daily on manual, administrative, or operational tasks—tasks that could […]
5 Ways Marketing Cloud Can Simplify Customer Data Management for Canadian Companies
In the rapidly evolving world of digital marketing, managing customer data effectively is critical for success. Canadian companies, with their diverse audiences and stringent data privacy regulations, require tools that not only streamline data handling but also enhance marketing outcomes. Marketing Cloud offers a suite of solutions to simplify and optimize customer data management. Here […]
How To Get Started in Marketing Cloud in 2025
Salesforce Marketing Cloud is a powerful platform designed to help businesses connect with their audiences across multiple channels—like email, social media, SMS, and websites. It’s a centralized hub for creating, managing, and optimizing marketing campaigns that feel personal and impactful. Imagine having a tool that not only helps you send targeted emails but also tracks […]
Marketing Automation in 2025: Strategies, Tools, and Integration
What is Marketing Automation? Marketing automation refers to using technology and software to automate repetitive marketing tasks and workflows. It’s a game-changer for businesses of all sizes, enabling them to streamline processes, nurture leads, and drive conversions more efficiently. Imagine having a tool that works tirelessly in the background, like a personal assistant for your […]
